5 & 6 October 2027 Brussels - Smart Water Metering & Customer Transformation Week

Smart Water Metering 2025
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    • Home
    • AGENDA
      • AT A GLANCE
    • SPEAKERS
      • INCLUDE
    • Venue
      • Radisson Brussels Midi
    • CONTACT US
    • REGISTER
    • PAST INITIATIVES
      • 2025
      • DISCUSSIONS
      • ACTIONABLE TAKEAWAYS
      • EXAMPLE REPORT PAGES
    • COMMUNITY
      • Join
    • COLLABORATE!
      • COMMERCIAL OPPORTUNITIES
    • FUTURE EVENTS
Smart Water Metering 2025
  • Home
  • AGENDA
    • AT A GLANCE
  • SPEAKERS
    • INCLUDE
  • Venue
    • Radisson Brussels Midi
  • CONTACT US
  • REGISTER
  • PAST INITIATIVES
    • 2025
    • DISCUSSIONS
    • ACTIONABLE TAKEAWAYS
    • EXAMPLE REPORT PAGES
  • COMMUNITY
    • Join
  • COLLABORATE!
    • COMMERCIAL OPPORTUNITIES
  • FUTURE EVENTS

A World-Class Gathering of Water Leaders

The team at Strategy Engineering Research Group would like to thank all speakers, sponsors, exhibitors, and attendees for making the Smart Water Metering and Data Utilisation Conference, held on the 24th and 25th of March 2025, such a success.


Your Questions Made the Difference


We heard presentations from leading UK water utilities, as well as contributors from Europe, the Middle East, Australia and the US. The audience participation was just as impactful—especially during the curated Q&A sessions. A warm thanks to chairs Rick Hanks and Dr Annalisa De Munari for expertly guiding discussions. The event was streamed live, reaching viewers across the US, Brazil, and the Middle East.


More Than Slides—These Were Masterclasses


The calibre of content delivered at this conference was nothing short of exceptional. Water sector leaders brought deep insight, hard-earned lessons, and bold thinking to the table—many presentations ran well beyond 30 slides, reflecting the sheer amount of effort and depth that went into preparing them. We’d like to extend a sincere thank you to every speaker for the time, energy, and expertise invested. Your contributions made this event truly valuable.


The Real Takeaway? Start with the Customer 


Over two packed days, the recurring theme was clear: smart metering works best when designed around the customer. We saw how utilities that embed smart data into customer journeys are already reaping the rewards. Others are just beginning.


Smart Metering as a Catalyst for Organisational Transformation


It’s clear that smart water metering represents more than just a technology upgrade—it’s a generational transformation. A recurring theme throughout the conference was organisational redesign and change management. Several leading utilities shared their ongoing journeys towards new operating models—particularly the development of digital operations centres, real-time monitoring capabilities, and integrated customer engagement strategies. These are not just technical shifts, but deep structural transitions that signal a new era of utility management.


A Once-in-a-Generation Opportunity 


As one attendee put it: this is the transformation moment for the water sector. Not just for devices—but for customer strategy, workforce capability, and systemic resilience.


Get the Whole Picture: Full Report, Slides, Videos


A full post-conference package—including curated analysis, full transcripts, presentation slides and all recorded video content—will be available from Monday, 31st March 2025. This includes every talk and Q&A session in full.


Explore the website for speaker snapshots—or download the full report for deep dives into every session. See you at Smart Metering 2026.

Collage of tech company logos and event photos with people networking and presenting.

Gary Adams — Head of Retail Operations and Smart Transformation at Northumbrian Water Group (NWG)

  • Gary made one point abundantly clear: installing a smart meter is not a technical formality. It is a strategic moment of truth — a customer experience touchpoint with the potential to strengthen or undermine brand value. 

Reflections and Lessons Learned

  • Strong senior sponsorship is essential  
  • Cultural change is slower than technical implementation — and often more emotional.
  • Pilots should be followed by strategic pauses — allowing time to absorb, reflect, and scale 
  • The original vision was too ambitious — it had to be phased, and that’s not a failure, but wisdom.  

H V Aparicio, Deputy Director of Commercial Services Canal de Isabel II

Top Takeaways

  • Smart  metering is a data-driven, customer-first utility strategy — not just a  tech upgrade.
  • Real  success lies in translating billions of readings into practical, visible  customer value.
  • Timely  implementation hinges on internal transformation: from procurement and      warehousing to data governance and customer engagement.
  • Open  standards (like NB-IoT) and flexibility in supplier relationships are  essential for long-term resilience.
  • The  next challenge is scaling smart operations without losing sight of  inclusivity and user experience.

Adam Smith, Head of Asset Management and Water Quality, Yorkshire Water

 Key Takeaways:

  • Start before you're ready — perfect systems aren't a pre-requisite for  real-world benefits.
  • Design for scale and learning — agile delivery trumps gold-plated planning.
  • Customer  co-creation works — employees and their families helped shape a better experience.
  • Smart  metering is a business-wide catalyst — forcing improvements in data,      contact, and service.

Alex Rosenbaum, PR24 Portfolio Strategy Manager, Anglian Water

Dr Michael Bold, Smart Metering Manager, United Utilities

  • Alex delivered a high-level overview of how the water sector can ready itself for large-scale smart meter rollout in AMP8. 
  • Alex outlined core delivery risks, including supply chain constraints, workforce gaps, and IT infrastructure limitations. He emphasised the need for proactive planning, regulatory flexibility, and collaborative partnerships across utilities, regulators, and tech providers. Smart metering, he argued, must be integrated with broader network systems to unlock real-time insight, predictive analytics, and eventually autonomous water grids.
  • The talk called for industry-wide data standardisation, AI integration, and smarter investment strategies to shift from reactive maintenance to proactive asset management. 

Ehab Basuoni, Head of the Water Meter Section, Aqaba Water Company, Jordon

Dr Michael Bold, Smart Metering Manager, United Utilities

Dr Michael Bold, Smart Metering Manager, United Utilities

  • In a measured and thoughtful presentation, Ehab from Aqaba Water Company gave a rare window into the challenges of deploying smart metering in extreme water-scarce conditions. Jordan is one of the driest countries in the world, and in the city of Aqaba—though lucky to have relatively stable water supply—every drop still counts.
  • The project started with urgency and ambition. Yet, as the speaker candidly admitted, early overconfidence in rapid deployment created real difficulties, particularly in training staff to work with new smart meter technologies.  
  • NRW reduced by up to 50% in some zones through basic meter upgrades alone.
  • DMA  segmentation (from 15 to 42 zones) was critical for control and data integrity.
  • Illegal  use remains the #1 challenge—not technical, but behavioural and economic.


Dr Michael Bold, Smart Metering Manager, United Utilities

Dr Michael Bold, Smart Metering Manager, United Utilities

Dr Michael Bold, Smart Metering Manager, United Utilities

  • Michaels presentation underscored a critical point: the tech works, but people and process must catch up. United Utilities is investing in cultural transformation as much as infrastructure. Model offices, smart control centres, and proactive demand insight teams are all part of the plan. And to tackle public perception, they’re offering customers a “lowest bill guarantee”—installing meters without enforcing measured charges, unless the customer benefits.  

Key Takeaways

  • United  Utilities will install 1 million smart meters in AMP8—up from 180,000 in AMP7.
  • Data  volumes will grow from 6 million reads to 9 billion annually.
  • Outsourced  delivery model centralises accountability with one provider.
  • Smart  meters enable more granular leak detection and targeted customer  engagement.
  • The  bigger challenge is cultural: aligning field staff, call centres, and operations to a smart mindset.

Emily Fenton, Senior Programme Manager, Netmore IOT Solutions

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

Adrian Sutor, Water Distribution Supervisor, City of Walla Walla, Washington, United States

  •  Emily from Netmore delivered a fast-paced, insightful presentation on smart metering rollout, sharing lessons from their collaboration with Yorkshire Water. Making the case for a “network-first” deployment model—prioritising infrastructure before meters—and championed a clustered installation strategy for maximum efficiency. Emily also acknowledged challenges like logistics, signal issues in deep chambers, and complex stakeholder coordination. She stressed the need to test, adapt, and empower frontline teams while always planning for scale. The talk closed with a call to use metering infrastructure for broader IoT gains—from leakage detection to site security. The session’s Q&A revealed lingering gaps in connectivity, adoption, and customer experience—sparking several new lines of inquiry for future exploration. 

Adrian Sutor, Water Distribution Supervisor, City of Walla Walla, Washington, United States

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

Adrian Sutor, Water Distribution Supervisor, City of Walla Walla, Washington, United States

  • Faced with water losses of 34% and corrosive soils attacking poorly selected steel pipes, Walla Walla went beyond meter accuracy. They installed towers double the vendor’s recommended height for AMI reads, reaching 95% of their network, and achieved over 99.8% data collection success. Meters were moved to public rights-of-way to clearly separate utility and customer responsibilities  

Key Takeaways

  • AMI  can support real-time pressure, flood, sewer, and chemical monitoring—not      just billing.
  • High-quality  device management is critical and easily overlooked.
  • Investment in infrastructure and staff upskilling pays off.
  • Don’t wait for regulators—be brave, vote for your own upgrades.
  • Customers  won’t always change behaviour just because they have data.

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

  • The presentation had a two-part structure: first, a tour of smart metering initiatives across Queensland’s councils, and second, a deep dive into an innovative research project on time-of-use (TOU) tariffs from Hervey Bay, a coastal town where David previously led water operations  

Key Takeaways

  • Smart  metering enables targeted, data-driven engagement, not just blanket policy tools
  • Peak demand is highly concentrated — often solvable through focused behaviour change.
  • Local  government-run services need bespoke approaches, not one-size-fits-all  tech.
  • Infrastructure savings come from customer partnerships, not just capital investments.

Rick Hanks, Head of EMEA Smart Metering Practice, Accenture

Rick Hanks, Head of EMEA Smart Metering Practice, Accenture

David Wiskar, Program Director, Queensland Regional Water Alliance Program (QWRAP), Queensland

  • Rick opened with the candid truth: if you think smart metering is about meters, you’ve already missed the point. Meters are just the gateway. The real value lies in the data, insight, and operational transformation they unlock—if done right.
  • In a frank reflection on decades of smart metering deployments, Rick drilled into real-world operational issues: overlooked training, supply chain mishaps, data reliability gaps, field force fatigue, and the critical need for post-installation support. In one cautionary tale, a poorly trained QA team triggered mass alarms just by inspecting meters too eagerly—an “analogue” consequence of a digital deployment.
  • He stressed that radio comms are inherently imperfect (expect ~4% failure), which demands robust SLA monitoring, operations centres, and continuous improvement from day one—not “when things go wrong.” Crucially, once go-live happens, the project team disappears. If the organisation hasn’t culturally absorbed the new tools and workflows, failure is just one glitch away.

Rob Spurrett, CEO & Co-Founder, Lacuna Space

Rick Hanks, Head of EMEA Smart Metering Practice, Accenture

Shahram Mossayebi, CEO & Founder, Crypto Quantique

  • There’s nothing quite like having your worldview (and orbit) expanded by someone from the space industry. Rob opened by admitting his mission was clear: to convince attendees that satellite-based LoRaWAN is not only technically feasible, but commercially viable, and more relevant than many in the utility sector realise.

We heard compelling case studies:

  • Dubai Electricity & Water Authority, who abandoned their in-house satellite      plan to partner with Lacuna.
  • Wales County Council, who replaced bucket-based water quality sampling with      low-cost, satellite-connected sensors.
  • Peatland  monitoring in Indonesia, where data on soil moisture enables access to      carbon credits.
  • Precision agriculture, the company's core commercial base, where nitrate and water      monitoring optimises fertiliser use.

Shahram Mossayebi, CEO & Founder, Crypto Quantique

Rick Hanks, Head of EMEA Smart Metering Practice, Accenture

Shahram Mossayebi, CEO & Founder, Crypto Quantique

  • With looming EU regulations (Cyber Resilience Act, RED), smart meters are now classed as critical infrastructure. Attackers are watching. One U.S. company lost 3.8 million users because of weak device-cloud authentication. Shahram’s call to action? Let security specialists handle device protection—so water companies can focus on value creation and customer trust.

Key Takeaways

  • DIY cybersecurity is a liability
  • Outsource device security to experts now
  • Regulations are coming fast.

Gary Adams – Head of Retail Operations and Smart Transformation, Northumbrian Water Group (NWG) left no room for doubt: the installation of a smart meter is far more than a technical milestone. It’s a strategic moment of truth — a pivotal customer touchpoint that can either reinforce or erode trust in the brand. During the opening keynote panel, Gary underscored this point with a powerful video that captured exactly how high the stakes are when smart technology meets the customer experience.

How Do We Turn Data into Action?

This panel session was one of many standout discussions that shaped the tone of the Smart Water Metering & Data Utilisation Congress 2025 — focused, practical, and full of experience from the frontline of smart metering strategy. 

Speaker Interview - Overcoming Network Challenges in Remote Smart Metering

Reliable network coverage is one of the biggest operational risks in smart water metering, particularly in remote and hard-to-reach areas. Without stable connectivity, data gaps emerge, leak detection fails, and operational efficiencies are lost—undermining the entire investment. In this video, Emily Fenton, Senior Programme Manager at Netmore IoT Solutions, shares how they are solving these challenges by delivering scalable, long-range connectivity that ensures smart meters perform reliably.

 Why We’re Redefining Post-Conference Value


Since the COVID-19 pandemic—and with the wider economic pressures facing organisations—many of you have told us that you're attending fewer conferences. Travel budgets are tighter, and any investment in events must demonstrate clear return on investment.


That’s why we treat conference programming as a serious responsibility. Choosing the right topics, striking the right level of depth, and confirming the most relevant speakers is critical. But just as important is how the event lives on after the day itself.


From Fragmented Materials to Seamless Access


Traditionally, post-conference materials have been disjointed. You might receive a video link, a few slide decks, or the occasional audio recording. Useful, but not exactly user-friendly or easy to digest.

We’ve developed something different—something we believe sets a new benchmark for how post-event knowledge is delivered. This is not only designed to support the sector with better access to insights and information, but also acts as a standalone alternative for those unable to attend live or via livestream.


A Fully Curated, 500+ Page Industry Report


Our post-conference package includes full access to over 17 hours of recorded content—including all Q&A sessions—as well as a comprehensive, fully curated report of more than 500 pages. Every presentation we’ve been given permission to share is included, and each one is fully transcribed and integrated into the slides. This allows you to read through the presentations as if you were in the room. By the end of this report, you’ll take away over 50 targeted, action-ready insights—each one rooted in the real-world priorities discussed live at the event. But we’ve gone further: the report includes more than 100 strategic recommendations, mapped to key smart metering roles across asset management, strategy, customer experience, field operations, and data teams.


What makes this report especially unique for the water industry is the purity of the source material. Every single insight has been drawn exclusively from what was said either at the conference or during our own consultation with the industry —presentations, on-stage Q&A, networking conversations during breaks, and the deep-dive research calls we conducted while curating the agenda. There is no content pulled from external reports, no desk-based analysis, and no generative AI based on out-of-date material or public articles.


This is insight based solely on what was discussed—by your peers and sector leaders—on the 24th and 25th of March this year. The only thing AI helped with was processing that material more efficiently. The quality of the output comes from the quality of the inputs—and in this case, the inputs were live, real-world, and 100% original.


Faster Learning, Richer Insight, Long-Term Value


What many users have also found is that reading the content allows them to absorb the material much more quickly than watching the videos—around four to five hours for the full set of transcripts, compared with 16 hours of live sessions. And because all of it is curated, the experience is cohesive. 


Flexible Packages, Outstanding Value


In short, the package provides a self-contained, high-value record of the event. It supports learning, encourages collaboration, and helps accelerate the process of sharing and implementing solutions across the smart water community.


This is part of a wider commitment: to ensure that the hard work and insight from our speakers is not limited to a one-off event, but remains accessible, structured, and useful in the months that follow.


The full post-conference package is available for £499, which includes:


  • Unlimited  access to the full video coverage
  • The  500+ page integrated report
  • Separate  access to all available presentations in PowerPoint and PDF formats, for easy reference or selective use


Prefer to join us online?


We’re also offering a special livestream subscription: for £999, you can attend any of our strategic or technical live streamed events over the next 12 months. We currently have four confirmed water specific conferences—on water leakage, smart wastewater, and customer transformation—with more to be added.

Smart Metering 2026 is also included.


And with that annual livestream pass, you’ll receive the full post-conference report for every event you attend. In total, the package offers over £3,000 in value—at more than 50% off the standard price.

It’s a flexible, cost-effective way to stay up to date with leading developments across the water sector, whether you’re attending live or catching up afterwards.

PURCHASE

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